Sir James Dyson says company is investing in smaller, lighter, battery-powered cleaners
Dyson has halted the development of plug-in vacuum cleaners in order to focus on improving and expanding its range of cordless battery-powered machines.
Sir James Dyson, the company’s founder and inventor who revolutionised the vacuum cleaner, announced the change of tack on Tuesday as he unveiled a new cordless model, the Dyson Cyclone V10.
Almost 75% of growth comes from growing far east markets as Dyson sales hit £3.5bn
Growing demand for battery-powered vacuum cleaners, hairdryers and air purifiers in flourishing Asian markets has helped Dyson, the British technology company, to a year of bumper profits.
Sir James Dyson, the British inventor who revolutionised the vacuum cleaner, said the company he founded had benefited from “extraordinary enthusiasm for technology” in Asia to help boost annual sales by 40% last year to reach £3.5bn.