Social consciousness is a key part of creativity in 2018, from Kendrick Lamar’s Damn to this year’s celebrity Big Brother. But is it more than just a trend?
A quick quiz: what do these have in common? Katy Perry’s “purposeful pop”; the reboots of Party of Five and Ghostbusters; Macklemore; that Kendall Jenner Pepsi ad; and, most recently, Justin Timberlake’s video for his song Supplies, where the star surveys the ills of today’s world on TV screens before heading off to party at what looks like an Occupy-chic rave.
The answer is: they are all, apparently, woke.