Category Archives: City transport

‘Public transport is cool’: new Adidas trainers double as Berlin transit passes

Hundreds queued for today’s release – with the €180 shoes doubling as €700+ transport tickets, it wasn’t just the usual sneakerheads

Outside Overkill, a hip shoe store in Berlin’s Kreuzberg district, breakfast is being served: Mettbrötchen, minced raw pork on a bread roll. “This isn’t a hipster breakfast,” explains Julian Kalitta of Overkill. “It is typical old-school Berlin – something you can imagine one of the city’s tram drivers eating before work.”

It’s a fitting treat for the hundreds of people who have camped out in the snow, some since Saturday, waiting for the limited release of 500 pairs of the new EQT Support 93/Berlin shoe – an unlikely collaboration between Adidas and BVG, the city’s transport company.

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Source: gad