Category Archives: Business to business

How to persuade people (hint: not by telling them they're stupid)

Social psychologist Robert Cialdini helped Obama in the 2012 election. Influence, he says, can come down to the right word in the right place

Despite the turmoil unleashed by his administration, Donald Trump voters remain committed to their president, which is quite the conundrum for a Democratic party debating how to bounce back in 2020.

In previous elections, the Democrats have sought the help of social psychologist Robert Cialdini. A professor at Arizona State University who pioneered the study of persuasion, Cialdini was part of a team of behavioural scientists that helped propel Obama to victory in 2012. He was also consulted in the early stages of Hillary Clinton’s campaign, though, he points out, he was much less involved in that race. Clinton’s major disadvantage, he believes, was that she was a continuity candidate in a change election.

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Source: gad

Work the room: a psychologist's tips for the reluctant networker

Many people hate the idea of networking, despite appreciating its potential value to their careers. Here’s an expert’s guide

Do you want to advance your career or business and make more money? Silly question probably. Widening your network might be the answer. A study led by North Carolina State University’s Jeffrey Pollack found a link between entrepreneurs’ networking activities and how much money they brought in.

Many people understand that they should network, but at the same time hate the idea of it. It’s easy to think of networking as a process of having to talk to complete strangers, schmoozing and pretending to be something you’re not. But many individuals go from not feeling like they can manage it to doing it very well indeed.

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Source: gad

Total recall: eight ways to boost your memory power at work

Keep forgetting what’s on your to-do list? A mnemonic champion has some tips for improving your ability to remember facts and faces

Our smart devices have become extensions of ourselves in a way that allows us to do almost anything with ease — store contact information, get answers to questions, organise calendars and manage our to-do lists. But, no matter how advanced technology gets, it is not a substitute for our memory.

Here are a few ways to start boosting your brainpower.

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Source: gad

Nice threads: the waste-based fibres cleaning up fashion

New textiles, made from discarded orange peel, milk or algae, are reducing the environmental impact of the world’s second-most polluting industry

Orange peel is the unlikely by-product behind a new textile that’s being incorporated into collections by designer Salvatore Ferragamo.

Back in 2013, Adriana Santanocito, a fashion student in Milan, and her friend and colleague Enrica Arena looked into whether anything useful could be done with the vast amounts of orange peel left behind by juicing machines.

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Source: gad

Rapha founder: 'Cycling now is a bit dull … there's all this doping stuff'

Simon Mottram, who recently sold his British bike wear brand to the Walmart heirs for £200m, bemoans the state of the sport he loves

It was the classic case of a frustrated customer who is so foolish they think they can do it better. I travelled the world consulting, I’m a bike rider and love the sport, so I would visit shops and meet cyclists. I realised there were enough people like me who wanted better quality. Then it was endless nights at the kitchen table and every conversation was about this idea. A friend of mine gave me a book of photographs of old racing and I saw an aesthetic I liked. It was all about human beings and not technology.

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Source: gad

Crystals, potions and tarot cards: the mystical rise of new age businesses

Consumer appetite for spiritualism has sparked a rise in companies offering everything from AI-powered astrology apps to subscription boxes for white witches

Harmony Nice is a 20-year old vlogger from Norwich. While she covers beauty on her YouTube channel, and her goth-inspired look is a hit on Instagram, it’s her potions, crystals and tarot cards that set her apart from your average YouTuber.

Nice has been practising the Wicca religion for about four years and has been sharing her beliefs with her 300,000-plus subscribers for just over a year. “Wicca is a nature- and pagan-based religion, with elements of witchcraft in it,” she says.

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Source: gad

Psychotherapist Philippa Perry’s guide to resilience in the workplace

Want to be less stressed in 2018? The author and broadcaster advises on how to deal with difficult times at work

Your strength is not in your resilience, it is in recognising and owning your vulnerability. We need to be ourselves with other people for most of the time, not just the person we feel we ought to be. If you are in a business environment where everyone seems to be wearing a “game-face” and therefore you feel you must wear yours too, you run the risk of feeling unsupported, isolated and disconnected.

It is stressful doing something that stretches you, that you have not done before, that might not work, but not all stress is bad. Stressing yourself is a way of keeping your brain fit. No stress at all means you are not getting a mental workout. You can, though, have too much of a good thing.

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Source: gad

The new death industry: funeral businesses that won’t exploit grief

From the ‘mushroom death suit’ to no funeral at all, entrepreneurs are transforming the burial sector

Most of us come to terms with paying taxes, even if we don’t much like it. But it’s harder to face up to what Benjamin Franklin famously said was the only other certainty in life: our deaths. And that’s a problem, because in England alone, around half a million of us die every year, leaving our bereaved families to arrange our funerals and, for the 59% who haven’t made a will, deal with the administrative and emotional miseries caused when a loved one dies intestate.

Death needn’t be as mysterious or expensive as it has become. That’s according to a new band of entrepreneurs who are aiming to challenge what they claim is the oppressive and sometimes exploitative industry that profits from our inevitable demise.

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Source: gad