From harnessing the power of Facebook and FaceTime to raising your own equity, three small business owners give the advice they wish they’d received at the outset
Cyndy Lessing and her business partner Jan Shure launched the online fashion business SoSensational in 2010 to sell clothes for women in their 50s and 60s.
Social media can be a brilliant way of helping you connect to your customers, but only if you do it right. Here’s how to really make it work for your business
It’s no good being on social media simply because you feel you ought to be there; you need to have a specific goal in mind. Are you trying to raise awareness, get feedback from customers, drive direct sales, promote a new product?
Understand what you are trying to do
Jordan Stone, head of social media at Vodafone UK, says: “Be clear about what you are using social media for. There is no single way, but you need to define what you want to achieve and then really focus on a plan.