The company has beefed up its TV offering with some flashy acquisitions, but it could still struggle to stand out in a landscape littered with quality
Apple knows how to make an entrance. In June, the tech juggernaut sent a shiver down the collective spine of the prestige TV cognoscenti by recruiting Jamie Erlicht and Zack van Amburg, the duo who helped Sony shepherd the likes of The Crown and Breaking Bad to critical and commercial success. Arming them with a budget of $1bn, Apple tasked the pair with bringing back at least 10 shows, each with the potential to become their own Game of Thrones-style juggernaut. Subtle, they were not.