Category Archives: Advertising

Can we really trust Google as judge, jury and executioner of online ads?

With cries of undue influence over the industry body deciding which ads to ban, is new Chrome adblocking too self-serving?

From today, users of Google Chrome, the most popular web browser in the world, will no longer see 12 types of online adverts which have been deemed to be “intrusive” by a group of advertising industry members

Leading that body, which examined 104 potential formats to determine which should be blocked and which should be allowed, is the world’s largest digital advertiser: Google.

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Source: gadt

Google turns on default adblocker within Chrome

Users of latest Chrome browser on Windows, Mac OS, Linux and Android will have some of most intrusive types of ads blocked automatically

Google will start automatically blocking intrusive ads within its Chrome browser for desktop and Android from Thursday 15 February.

The change, announced in June, will see the dominant browser that is used by over 56% of internet users block some of the most intrusive ads including full-page prestitial ads, flashing animated ads and auto-playing video ads with sound.

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Source: gadt

Hey Alexa, is it true a TV advert made Amazon Echo order cat food?

Advertising watchdog rejects Echo Dot owner’s complaint that TV spot was irresponsible

An Amazon Echo owner has tried to get a television advertising campaign for the smart speaker banned after the Alexa virtual assistant attempted to order cat food when it heard its name on an ad.

An Amazon TV ad for the Echo Dot, which can perform functions such as make shopping lists and play music with voice commands, features people using the device in different situations. In one a man’s voice says: “Alexa, reorder Purina cat food.” Alexa responds: “I’ve found Purina cat food. Would you like to buy it?”

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Source: gadt

Big business is hijacking our radical past. We must stop it | Gary Younge

Ram Trucks distorted a Martin Luther King sermon to sell its cars. This is how the establishment whitewashes history

In 1966, shortly before Martin Luther King branded America “the greatest purveyor of violence in the world today” and insisted “capitalism forgets that life is social”, a Gallup poll showed two thirds of Americans viewed him unfavourably. In 1999, when Gallup asked Americans for the most admired figures of the 20th century, King came second to Mother Teresa. When his monument went up on the National Mall in Washington in 2011, 91% of Americans approved.

Related: If Martin Luther King Jr were alive today, politicians would denounce him | Steven W Thrasher

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Source: gad

Facebook enables 'fake news' by reliance on digital advertising – report

Paper co-written by former company exec recommends switching news feed back to chronological listing

Another former Facebook executive has spoken out against the company’s current business practices, arguing that they directly enable electoral interference.

Dipayan Ghosh, once a privacy and public policy advisor for the social network, argues now that disinformation of the sort used to interfere in the US election and the EU referendum is strongly linked to the nature of Facebook as an advertising platform.

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Source: gadt

Saatchi chairman and his wife defend crowdfunding for Instagram-star dog

Couple who live in expensive London house raised over £5,000 to pay vet bills for Welsh terrier

The chairman of Saatchi & Saatchi and his fashion designer wife have raised more than £5,000 to get their Instagram-star dog treated by a celebrity vet, after asking social media followers for donations on a crowdfunding website.

The couple’s Welsh terrier, Edward Lear, has more than 10,000 followers on the social media site, and has been pictured in designer dogwear and at five-star hotels.

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Source: gadt

Google tool will stop those annoying ads following you around the internet

New settings will allow users to hide reminder ads on a case-by-case basis, giving more control over muted adverts across devices

Google is rolling out a new tool that will stop so-called reminder ads from following you around the internet, typically used to try to get users to come back after virtual window shopping.

The new settings will allow users to “mute” these reminder ads , but only on a case-by-case basis, not as a setting to stop them in their entirety.

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Source: gadt

Forget product placement: now advertisers can buy storylines

An episode of US show Black-ish saw a character discussing an ad campaign by Procter & Gamble. Is this the future of TV?

Advertiser-funded programming is an important source of money for broadcasters, but could advertiser-funded dialogue be the next step? Last week saw a groundbreaking attempt to blend advertising and editorial in an episode of the hit US sitcom Black-ish, which involved consumer goods firm Procter & Gamble paying for a plotline.

In the episode, broadcast on ABC, characters discussed P&G’s award-winning ad campaign, “The Talk”, which features African American parents talking about racism to their children. The show’s storyline involved character Dre Johnson – the father of the family, who is himself black and an ad executive – developing an advertising campaign that focuses on P&G’s film.

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Source: gad