Category Archives: Advertising Standards Authority

Hey Alexa, is it true a TV advert made Amazon Echo order cat food?

Advertising watchdog rejects Echo Dot owner’s complaint that TV spot was irresponsible

An Amazon Echo owner has tried to get a television advertising campaign for the smart speaker banned after the Alexa virtual assistant attempted to order cat food when it heard its name on an ad.

An Amazon TV ad for the Echo Dot, which can perform functions such as make shopping lists and play music with voice commands, features people using the device in different situations. In one a man’s voice says: “Alexa, reorder Purina cat food.” Alexa responds: “I’ve found Purina cat food. Would you like to buy it?”

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Source: gadt