Simon Mottram, who recently sold his British bike wear brand to the Walmart heirs for £200m, bemoans the state of the sport he loves
It was the classic case of a frustrated customer who is so foolish they think they can do it better. I travelled the world consulting, I’m a bike rider and love the sport, so I would visit shops and meet cyclists. I realised there were enough people like me who wanted better quality. Then it was endless nights at the kitchen table and every conversation was about this idea. A friend of mine gave me a book of photographs of old racing and I saw an aesthetic I liked. It was all about human beings and not technology.